Why Benchmarks are Better
February 26th, 2010 | 
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Before we talk about why benchmarks are better, it’s important to understand what a benchmark is.
Everybody talks about goals and goals are important to your success, right? If you don’t set a goal, you don’t know where you’re going.
However, what happens when you don’t reach that particular goal?
Does it have an impact or consequence? Or, do you just say, ‘Well, I’ll just try harder next time?’
It’s Like a Marathon
For example, if I decide to train for a marathon, I know that I absolutely have to run a certain number of miles each day if I want to be able to run the full 26 miles on race day.
There is a training schedule to follow with the required mileage for each and every day. There are no make-ups. If the schedule calls for running 3 miles for 4 days in a row, I can’t skip 2 days and make up that mileage later. It just doesn’t work that way.
There is an absolute minimum that MUST be accomplished each day if I want my body to be ready to run 26 miles on race day and I can not settle for anything less.
Did You Catch That?
Let me repeat.
“There is an absolute minimum that MUST be accomplished every day and I can not settle for anything less.”
That is a benchmark, creating a minimum standard that absolutely MUST be met every single day, and nothing less will be accepted.
Do you see how that is much stronger than a goal?
There will be various types of benchmarks in your business, income, number of contacts, sales, etc. Each one will be different depending on the company you have chosen. Regardless, setting benchmarks is crucial to your long term success.
Instead of saying, “I will contact 5 prospects every day”, say this instead…
“I will not settle for anything less than contacting 5 prospects per day.”
Setting benchmarks and your plan of action to achieve those benchmarks will get you to where you want to go and will help hold you accountable to your plan.
Tags: network marketing goals
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