It’s no secret that I like to run. I’m not a competitive runner, except maybe with myself, although it’s been about 9 years since I’ve run in a race. I just like to run to stay fit and to clear my head.

There’s also no denying that Wisconsin winters can be pretty brutal. Just last week, schools were closed Thursday and Friday because of sub zero temps.. and I mean sub-zero, like 30 and 40 below.

It’s not unusual for kids to have to wear coats sometimes on Halloween. Last winter it stayed cold all the way from Halloween right to early May, nearly 6 months of cold.

You know what happens when you start and stop an exercise program right? After a couple of weeks or months, it’s like starting all over.

What would happen to my running if I allowed Wisconsin winters to get in the way? Yea, I know there’s the “Y” and a treadmill, but to be honest, I don’t like running a treadmill… I never feel like I’m getting anywhere (sorry, couldn’t resist! LOL)

I am an outside runner. Now, I won’t run in the temps we had last week or when it’s storming, that would just be stupid.

However, if I allowed Wisconsin winters to get the best of me, by the time spring came back around it would be like starting all over again. If I did this year after year and I really wouldn’t be making any long term progress, would I?

So, what is my point?

My point is that if you’re doing this with your business, by the time “spring” rolls around again for you, it will be like starting all over from square one again. You’ll be stopping and going for the next couple of years and will wonder why you never built a successful business.

Think about this for a minute. How many times have you started and stopped your business over the last 2 years?

It’s o.k. to answer truthfully. If it makes you feel any better, I’m just as guilty.

However, at some point you have to make a decision to end the “stop and go.” You have to decide that regardless of the “weather” or what life throws at you, you are going to be serious enough about your business to stay consistent.

Of course, there are going to be challenges, that’s a given. Kids, family, perhaps you’re trying to build your business while still working in a job. We all have commitments and we all have “bad weather”, too.

Don’t let that stop you because 2 or 3 years from you’ll look back and will be so glad that you made that decision.